SD–OPS–10 · United States · general use
24-page kit · 12 sections · plus fill-in checklist, how-to guide and sources · 37 pages across 4 files
You know you should be posting, you open the app, and twenty minutes later you have written nothing and reposted somebody else.
Tick the box above to continue. The button stays off until you do.
Thirty post prompts written out in full, not listed as headings: what to photograph, what to say, and why that one works. Plus a cadence you can hold in a bad week, a content calendar you fill in an hour a month, twelve caption patterns each with a worked example, phone photography that does not look like phone photography, how to reply to comments and complaints, and the two numbers worth looking at monthly. Section 9 is the part no free kit has: the federal endorsement rules, quoted from 16 CFR 255 itself, which reach an ordinary small business the first time it reposts a customer's review or hands somebody a discount for a mention. 152 fill-in blanks across 12 sections. It names no platform algorithm, posting time or app, because all three go stale inside a year and we sell these with an update promise we intend to keep.
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What's inside
What lands in your inbox
You fill in the document itself and hand it on. The checklist is there so you do not leave a blank in it. Everything else is reference. Every file is a PDF you can type into on screen, or print and write on, so you need nothing else to use it.
The rest of the set
Businesses like yours usually start with these. It is where a trade starts, not a complete legal inventory of everything it could ever be asked for — no list on any website is that. Every line below says where it came from.
Showing what a marketing & creative agency is asked to carry. It is the only trade on our list that needs this document.
Marketing & creative agencySix items on the list, two of them a multi-file kit rather than a single document. You are looking at one of them. We sell two of the other five; three we do not have yet.
OURSNot a rule we can point at — this is what the trade gets asked for.
OURSNot a rule we can point at — this is what the trade gets asked for.
OURSNot a rule we can point at — this is what the trade gets asked for.
Named because leaving them out would make the list look complete when it is not. Tell us which one you need and it goes on the build queue with your trade attached.
OURSNot a rule we can point at — this is what the trade gets asked for.
COMPNot a rule we can point at — it is standard in this trade.
COMPNot a rule we can point at — it is standard in this trade.
Inside the file
01The kit itself, 12 sections with 152 fill-in blanks, as a PDF you can type into
02Your business in your own words: the page that makes every later post sound like you rather than like a template
03A cadence section that picks the frequency you can keep in a bad week, not the one that sounds impressive
04A content calendar and the batching method that fills it in about an hour a month
05Thirty post prompts written out in full, what to shoot, what to write, and why it works, including the four that most often get a reply from somebody not already following you
06Twelve caption patterns, each with a filled example written in a deliberately plain voice to show the shape rather than to be copied
07Phone photography and video: the handful of things that change the result, with no equipment
08Section 9, the federal endorsement rules in plain language with the operative provisions quoted: what counts as an endorsement, the material-connection rule that catches small businesses, what clear and conspicuous actually means, employees, before-and-after results claims, and reviews
09A nine-point checklist to run before posting anything involving a customer, an employee or a freebie
010Replying: questions in the comments, complaints, and how to ask for a review without breaking Section 9
011Measuring: the one number that matters, the secondary ones worth a glance, and why chasing a post that did well is a trap
012A monthly review page that takes fifteen minutes
Plain-English Monday actions
Official-source registry
These are the real rules this plan is built on. Every citation was read against the published text on the date shown above, and each link goes to the official source, not to a summary.
Exclusions
Before you buy
When a rule changes, or an objection to this set keeps coming up, we rewrite it and the new version lands in your account. You do not pay again. That applies to everyone who buys, member or not, for as long as we sell this document.
The files are yours the moment payment clears, so we do not give money back just because you no longer want them. You agree to that in the box above the button before you pay, not afterwards in small print.
If a file is the wrong one, will not open, is missing pages, or does not match what this page says, that is on us and we correct it at no cost, member or not. A version fitted to your business is either included with membership or $49 on its own. That promise is the reason the no-refund rule is fair.
Want this set edited to match how your business actually works? A non-member buys one tailored edit for $49, no membership needed, and it comes back within 2 business days. A Simply Current membership is $30/month and every fitted edit is included — it wins on the second edit.
One more time, plainly: this is United States · general use. A state or a city can be stricter than the federal floor, so check your own before you file or submit anything built from it. Anything we add for your state ships as a free update.
